A perfectly on-point description of the current Google search experience from Tom Scocca in the Flaming Hydra newsletter.
When I type “baryshnikov”into a Google search, what I mean is what I’ve meant ever since Google first appeared and began conquering the search industry: out of everything people have filed away on the internet, please show me what would be in the drawer marked “Baryshnikov.” What Google now assumes I’m asking is “Baryshnikov????”